All services
Brand / Identity + design

Your identity.
Made to work.

Logos, color, typography and practical files for the places your business shows up. Start with a focused identity or a fuller system with reusable templates. Explore our own identity below, then choose the scope that fits.

From $799One-time design. No required retainer.
araNET / Identity in use
Original araNET wordmark
AaCal Sans / Display
araNET compact mark
Ink / Paper / Sage
Our own identity. A practical system.
Defined scopeDesign reviewOrganized asset deliveryDocumented handoff

An identity you can see working.

Explore the araNET wordmark, compact mark, type and colors as one system. Change the background, try a headline and inspect original applications made for this page.

araNET identity study

Websites. Software. Brand design.Utah / Remote
Original araNET wordmark
One wordmark. A recognizable starting point.
Original araNET compact mark
Compact mark / small applications
araNET SolutionsLet’s build
something useful.
aranetsolutions.com
hello@aranetsolutions.com

Our own identity, shown in original application studies. Not a client commission or a new logo proposal.

Type with a job to do.

Good work. A clear identity.

Cal Sans
Display / headings
Arial
Body / everyday communication

One expressive display face, one familiar reading face. The guide explains where each belongs—not just which font to download.

Color with a clear role.

Ink#101010

Headlines, marks and primary actions

Paper#FFFFFF

Open space and reversed typography

Sage#D9DFD0

Supporting fields and brand applications

Copy a color value to try it in your own design tool.

Beyond the logo file.

A social announcement, a business card and a document cover. Different formats, the same identity.

Original araNET square announcement with canonical wordmark, bold headline and sage field
Social announcement1080 × 1080 · SVG
Original araNET business card study with compact mark and public contact details
Business card1050 × 600 · SVG
Original araNET document cover study with wordmark and graphic typography
Document cover840 × 1188 · SVG

Downloadable araNET application studies, created for this page. Templates in a client project are agreed within its selected package. These screen studies are not press-ready print files.

Know what you’ll have
when we’re done.

A usable identity needs more than a presentation. We agree the applications, choose a direction and organize the files around the places you will actually use them.

Compare the two packages
Logo system
A primary logo and compact mark in Essentials. The System package adds secondary and supporting lockups. Light and dark uses are considered together.
Color and typography
Color values, type recommendations and a reference for using them. A fuller usage guide belongs to the System package. Paid font licenses are separate.
Applications
Essentials includes a social avatar. System adds two agreed reusable social or business-collateral templates. Extra formats and campaign extensions are scoped separately.
Final handoff
SVG and PDF vector exports, transparent PNGs and the agreed guidance. System adds an organized asset library and a walkthrough.

The right file
for the right place.

A short guide to the formats in the handoff. Source working files, print production and additional sizes are agreed in the scope—not assumed.

SVGScalable vector

Logos on websites and in compatible design tools. Sharp at small or large sizes.

PDFVector document

Sharing and placing the approved artwork. A printer’s bleed, color and production specifications still need checking.

PNGTransparent raster

Presentations, documents and social profiles. Exported at agreed dimensions; not a replacement for the vector master.

Decisions first.
Then the finished files.

  1. Understand the business

    Review the audience, existing identity, intended uses and exclusions. Agree the deliverables before design starts.

    Scope agreed
  2. Compare two directions

    Two initial visual directions make the choice concrete. Select one to develop—not two complete identities.

    Direction selected
  3. Refine the selected identity

    Review the mark, typography, colors and agreed applications together. Essentials has 2 rounds of revisions; System has 4 rounds of revisions.

    Design reviewed
  4. Receive the asset set

    We organize the approved exports and guidance for handoff. Later design work is optional; there is no required retainer.

    Ready to use
Design packages

Define your identity.

A focused foundation or a complete brand system. One-time design, with the agreed files ready to use.

Starting prices · final scope quoted

Brand essentials

A focused identity for a new business or a considered refresh.

From$799/ project · USD
  • Discovery and two initial visual directions
  • One selected primary logo and compact mark
  • Color palette and typography recommendations
  • A one-page identity reference and social avatar
  • Final SVG, PDF and transparent PNG files

Brand system

A more complete identity, ready to use across your business.

From$1,499/ project · USD
  • Everything in Brand essentials
  • Primary, secondary and compact logo lockups
  • A practical brand guide for color, type and usage
  • Two reusable social or business-collateral templates
  • Organized asset library and a handoff walkthrough

Your identity. Ready to use.

One selected direction is refined into the agreed deliverables. Website and app development are separate; UI/UX is already included in software and mobile builds.

Printing, paid font or stock licenses, naming and trademark/legal clearance are not included. No retainer is required.

Before we start.

What is the difference between the brand packages?

Brand essentials focuses on a primary logo, compact mark, colors, typography and a short reference. Brand system adds supporting lockups, a practical guide and two agreed reusable templates. The starting scopes and review rounds are listed above.

Is this an extra fee for software UI/UX?

No. UI/UX for the agreed software or mobile product is included in development. Brand identity is a separate, optional service for your logo and wider visual system; you do not have to purchase it to commission a build.

Can you work with an existing logo?

Yes. We can review what already works and agree a focused refresh or a broader identity project. We do not replace an approved mark without your agreement.

Is ongoing design support required?

No. You receive the agreed files and guidance without a required monthly plan. Future design changes are quoted when needed.

Does the price include printing, licenses or trademark clearance?

No. Printing, paid font or stock licenses, naming and trademark/legal clearance are separate. We agree usage requirements and any third-party costs before including them.

Give your business its own identity.

Tell us about your project