# Website brief

Prepared by:
Business:
Date:
Approver:

## 1. One visitor, one useful task

Primary visitor:
What they need to decide:
Primary next action:
Who handles that action:

Example: A homeowner comparing driveway contractors needs the service area, examples of completed work and a way to request a site visit. This is a fictional example.

## 2. Scope

Services included:
Services excluded:
Service area:
Pages and existing URLs to retain:
Integrations needed:
Account owner for each integration:

## 3. Content and permission

For each page, record:
- Intended visitor and question answered
- Required copy, images and evidence
- Source / permission to publish
- Content owner
- Missing information and who supplies it

## 4. Enquiry handoff

Required fields and reason for each:
Destination / responsible person:
What confirmation says after successful receipt:
What happens if delivery fails:
How duplicate attempts are handled:
Alternative contact route:

## 5. Acceptance checks

- [ ] Visitor can identify the offer and service area on a phone.
- [ ] Primary action reaches the intended destination.
- [ ] Invalid input has a useful error; entered values survive correction.
- [ ] A permitted test request is visible to the recipient.
- [ ] Keyboard navigation and visible focus work.
- [ ] Existing links and intended redirects are checked.
- [ ] Image rights, claims and contact details are approved.
- [ ] Domain, hosting and editing access are assigned.

Record the page, device, expected result and evidence for each check.

## 6. Release

Open issues:
Launch approver:
Approved version:
Recovery version / rollback owner:
Hosting and renewal responsibilities:
Optional ongoing care / exclusions:

araNET Studio — https://www.aranetsolutions.com/blog/write-a-useful-website-brief